Integrated Marketing Association

Social Media for Lead Generation


This workshop will include four speakers covering marketing best practices for Linkedin, Facebook, and Twitter.

Our speakers will share tips, tricks, and technologies to help you generate leads using social media.

From 9:00am to 10:30 we will feature:

  • Using LinkedIn for Lead Generation, presented by Charlyn Shelton, International speaker, CEO for over 30 years, Trusted advisor and Author. As the leading LinkedIn Authority to CEO’s she has trained companies all over the world with the expertise to find and develop strategies to bring higher quality, more prosperous relationships in a shorter amount of time than ever before. In this workshop, Charlyn will show you how to create an optimized LinkedIn profile, optimize your settings, find your ideal prospect using keyword phrases, location, industry, job title, and company size, how to create an effective invitation and direct messaging campaigns, how to use InMail the right way, how to use LinkedIn groups to generate leads, how to plan, operate and manage your campaigns, along with some tips and tricks she has picked up over the years.

From 10:45 to 12:15 we will feature:

  • Facebook vs. Twitter Marketing, presented by Chris Krimitsos, Founder & CEO of Tampa Bay Business Owners, Shawn Elledge, founder of the Integrated Marketing Association & Summit and Shelly Kramer, CEO of V3B. In this workshop, Chris will teach you how to set up your Facebook page correctly, How to Target your Core Audience, Case Studies of Succesful Companies using FB, Utilizing FB Groups and FB pages For Maximum Interaction, The Proper way to use FB Live and List Building via FB. Shawn Elledge, founder of the Integrated Marketing Association and Shelly Kramer CEO of V3B will share some tips that will help you get the most out of Twitter. We will cover topics like how to optimize your profile, find ideal prospects in volume, how to collect the emails of ideal twitter profiles, tricks, and technologies to help you generate more leads from twitter. 

Social Media workshop copy   Eventbrite - Integrated Marketing & Sales Summit

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