Integrated Marketing Association

Integrated Marketing Association

By Shawn Elledge

Demand Generation Strategy

I talked about the difference in demand generation vs. lead generation in my last post. This week I am focusing on developing a demand generation strategy. First, let’s recap with an explanation of demand generation. It is a marketing system comprised of several integrated marketing programs designed to drive brand awareness and interest in your […]

By Shawn Elledge

Creating a Strategic Road Map

I suspect everyone older than 18 has heard the famous quote from Sun Tzu, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Often I see marketers confusing marketing tactics with marketing strategy, so I thought I would open this up for discussion. Wikipedia gives us this […]

By Shawn Elledge

Mapping Demand Gen & Lead Gen Programs to the Buyer Journey

Marketers often confuse demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. I suspect a lot of the confusion comes from using the same staff or team for demand gen as we do for lead gen. Personally, I like to think of these strategies as it relates to the […]

By Shawn Elledge

Uber’s Strategy for Marketing to Millennials

Last week, I attended an American Marketing Association (AMA) luncheon in Tampa to hear Justin Hinote, Senior Marketing Manager for Uber, explain their strategies for marketing to millennials (people born in the early 80’s to the 2000’s). Justin opened his presentation with a video describing “Uber.” The video went on to explain Uber’s mission statement, […]

By Shawn Elledge

No Pain, No Gain

You have most likely heard the expression, “No pain, no gain.” I remember hearing it for the first time while in a gym room filled with sweaty people who spent a lot of their gym time staring at themselves in the mirror. So, what does this have to do with sales and marketing, you ask? […]

By Shawn Elledge

Thirteen Tips for Event Marketers

As founder of the Integrated Marketing Summit and Demandcon, I have been producing educational marketing events all over the United States since 2009. I have had the great pleasure of working with hundreds of thought leaders, speakers and sponsors over the years. Many of our sponsors did very well at our events, collecting tons of […]

By Shawn Elledge

Outbound Marketing vs. Inbound Marketing

I’d like to start this post with a shocking and controversial claim: outbound marketing is not dead. Nor, as some might assert, should it be. When I hear everyone raving about inbound marketing and how it’s the only way to go these days, it makes me cringe. I don’t know of many small companies that can […]

By Louis Wolmarans

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By Louis Wolmarans

Interview With our Keynote

Do not miss this exclusive interview with our Keynote Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI. Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions. Completely synergize […]

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