Integrated Marketing Association

Social Media Marketing

By Shawn Elledge

Targeting social media contacts with email campaigns

Three years ago I was marketing a B2B event called Demandcon in San Francisco and registrations were down for what I had expected at that time. So I decided to test an email campaign against three different segments in our database. The first email went to approximately 10,000 opt-in records. The second outbound email went […]

By Shawn Elledge

Article: Twitter’s Share of US Social Network Users Is Dropping

In its latest forecast of US Twitter usage, eMarketer has significantly downgraded its projections amid nearly stagnant growth reported by the company in Q2.. By the end of this year, 52..2 million people in the US will access their Twitter accounts at least once a month.. Source: Article: Twitter’s Share of US Social Network Users […]

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