Integrated Marketing Association

Lead Generation

By Shawn Elledge

Targeting social media contacts with email campaigns

Three years ago I was marketing a B2B event called Demandcon in San Francisco and registrations were down for what I had expected at that time. So I decided to test an email campaign against three different segments in our database. The first email went to approximately 10,000 opt-in records. The second outbound email went […]

By Shawn Elledge

Mapping Demand Gen & Lead Gen Programs to the Buyer Journey

Marketers often confuse demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. I suspect a lot of the confusion comes from using the same staff or team for demand gen as we do for lead gen. Personally, I like to think of these strategies as it relates to the […]

By Shawn Elledge

Thirteen Tips for Event Marketers

As founder of the Integrated Marketing Summit and Demandcon, I have been producing educational marketing events all over the United States since 2009. I have had the great pleasure of working with hundreds of thought leaders, speakers and sponsors over the years. Many of our sponsors did very well at our events, collecting tons of […]

By Shawn Elledge

Outbound Marketing vs. Inbound Marketing

I’d like to start this post with a shocking and controversial claim: outbound marketing is not dead. Nor, as some might assert, should it be. When I hear everyone raving about inbound marketing and how it’s the only way to go these days, it makes me cringe. I don’t know of many small companies that can […]

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