Integrated Marketing Association

Analytics & Analysis

By Shawn Elledge

Business Analytics vs Business Intelligence? | Business Analytics & Digital Business

What’s the difference between Business Analytics and Business Intelligence? The correct answer is: everybody has an opinion, but nobody knows, and you shouldn’t care. Having worked in the industry over twenty years, I can confidently say that everybody has a different notion of what ANY particular term associated with analytics means. For example, when SAP […]

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