Integrated Marketing Association

Integrated Marketing Association

By Shawn Elledge

Targeting social media contacts with email campaigns

Three years ago I was marketing a B2B event called Demandcon in San Francisco and registrations were down for what I had expected at that time. So I decided to test an email campaign against three different segments in our database. The first email went to approximately 10,000 opt-in records. The second outbound email went […]

By Shawn Elledge

Google Just Told You How to Rank. Are You Listening?

It’s rare that any company reveals its trade secrets.. It’s especially rare for tech giant Google to do so.. But last month, they did just that during an online Q&A session when Google search quality senior strategist Andrey Lipattsev listed the three most important factors they use to rank websites and web pages.. Source: Google […]

By Shawn Elledge

Content Marketing on a Budget: 9 Tools You Should Use

We all know that content is an important part of just about any marketing strategy, and it’s especially important when it comes to your lead gen efforts.. In fact, according to a recent study from MarketCrest , nine out of every ten marketing agencies rate content marketing as a hugely successful part of their overall […]

By Shawn Elledge

Business Analytics vs Business Intelligence? | Business Analytics & Digital Business

What’s the difference between Business Analytics and Business Intelligence? The correct answer is: everybody has an opinion, but nobody knows, and you shouldn’t care. Having worked in the industry over twenty years, I can confidently say that everybody has a different notion of what ANY particular term associated with analytics means. For example, when SAP […]

By Shawn Elledge

See Bud Light’s Transgender Ad

Bud Light’s socially progressive “Bud Light Party” campaign is tackling another hot-button issue: transgender rights.. “Gender identity — it’s really a spectrum and we don’t need these labels,” Amy Schumer says in a new spot debuting today.. Source: See Bud Light’s Transgender Ad

By Shawn Elledge

4 unique ways to build relationships with account-based marketing

4 unique ways to build relationships with account – based marketing iMedia Connection It seems like marketing has a new acronym every day: If it’s not MQL, it’s SMM, CMS, or CR.. Here’s a new one for you: ABM, or account – based marketing .. Source: 4 unique ways to build relationships with account-based marketing

By Shawn Elledge

Digital Strategy Basics: The What, the Why, & the How

Posted by CraigBradford Strategy is hard enough if you understand it.. It’s even harder if you don’t.. If you understand it, you realize it’s made up of many moving parts.. If you don’t, the best you’ll come up with is some version of operational efficiency: building more links, writing more blog posts, making more video.. […]

By Shawn Elledge

Article: Twitter’s Share of US Social Network Users Is Dropping

In its latest forecast of US Twitter usage, eMarketer has significantly downgraded its projections amid nearly stagnant growth reported by the company in Q2.. By the end of this year, 52..2 million people in the US will access their Twitter accounts at least once a month.. Source: Article: Twitter’s Share of US Social Network Users […]

By Shawn Elledge

What does Integrated Marketing mean?

Don E. Schultz, professor (emeritus-in-service) at Northwestern University’s Medill School of Journalism is considered the grandfather of integrated marketing, having first coined the phrase in the early 1990s. A great amount of research has gone into understanding why an integrated marketing strategy is so important to a company’s success. As an example, Forrester Research reported […]

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